COMMERCE MCQs 01 _ Questions and answers with explanation _ Cost Accounting

on
0

NTA UGC NET - Commerce: Unit 08 - Marketing Management (part 01)

on

 

 
 
Unit 08
Marketing Management
part 01
 
  • Marketing: Concept and approaches; Marketing channels; Marketing mix; Strategic marketing planning; Market segmentation, targeting and positioning
 
  • Product decisions: Concept; Product line; Product mix decisions; Product life cycle; New product development
 
  • Pricing decisions: Factors affecting price determination; Pricing policies and strategies 
 
  • Promotion decisions: Role of promotion in marketing; Promotion methods - Advertising; Personal selling; Publicity; Sales promotion tools and techniques; Promotion mix
 
  • Distribution decisions: Channels of distribution; Channel management
 
  • Consumer Behavior; Consumer buying process; factors influencing consumer buying decisions 
 
  • Service marketing
 
  • Trends in marketing: Social marketing; Online marketing; Green marketing; Direct marketing; Rural marketing; CRM
 
  • Logistics management 
 
-------------------------------------------------

MCQ 01: What is the process of dividing a heterogeneous market into different homogeneous segments
 
a.Market positioning
b.Market targeting
c.Market segmentation
d.Marketing mix
 
Answer: Market Segmentation (need behaviour characteristics) 
 


 
 
 
 
 
 
 
 


 
 
 
 
 
 
 
 
 
 
 
 
 
Marketing mix :
is the set of marketing tools that a business uses to sell products or services to its target customers


 
 
 
 
 
 
 
 
 
 
A marketing mix often refers to E. Jerome McCarthy's four Ps: product, price, placement, and promotion. 
 
 
-------------------------------------------------
 
MCQ 02: Which of the following is stage of PLC?
 
a. Introduction Stage
b. Growth stage
c. Decline stage 
d. All of the above 
 
Answer: All of the above 
 

 
 
 
 
 
 
 
 
 
 
 
 
-------------------------------------------------
 
  
MCQ 03: A sign capable of distinguishing the goods or services of one enterprise from those of other enterprises 
 
a. Branding 
b. Trademark 
c. Packaging 
d. Product Labeling
 
Answer : Trademark
 
A trademark maybe a symbol, image, logo, design or word that characterizes your product or service and distinguishes it from other products or services on the market. Legally protected brand name 
 

 
 
 
 
 
 
 
 
 
 
Branding: 
A marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company 
 
    Brand equity is a marketing term that describes a brand's value.         That value is determined by consumer perception of and                     experiences with the brand.
    Brand loyalty is the positive feelings towards a brand and                 dedication to purchase the same product or service repeatedly 
 
Packaging:
Means the wrapping or bottling of products to make them safe from damages during transportation and storage
 
Labeling : 
Means all labels and other written, printed or graphic matter on or accompanying a product 
 
-------------------------------------------------
 

  
 
 
 
 
 
 
 
 

SUBSCRIBE TO GET NOTES IN E-MAIL

 

Comments

Post a Comment