NTA UGC NET - Commerce: UNIT 08 Marketing Management PART 04

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 NTA UGC NET - Commerce:

UNIT 08

Marketing Management

PART 04

 

 

Which of the following is not a part of promotional mix?
a. Direct selling
b. Sales Promotion
c. Publicity
d. None of the above
 

 

Promotion mix

Promotion mix is a blend of several promotional tools used by businesses to create, maintain and increase the demand for goods or services.
 

 

Various Components
_Advertising
_Sales promotion
_Personal selling
_Publicity
_Public relation
_Direct marketing
 

 

1. ADVERTISING:
_Mass paid communication
_Non- Personal Presentation
_Consumer Education
 

Classification of advertisement
_Product Advertising and Institutional Advertising
_Informative Advertising
_Persuasive advertising
_Reminder advertising
_Comparative advertising
_Shortage advertising
_Non-commercial advertising

 

Marketing

Understanding the market conditions in order to identify the customer needs and creating products to satisfy
 

 

2. SALES PROMOTION
_Decisions and actions that promote or stimulate consumer purchasing and dealers effectiveness
_Short term and non-routine incentives
_Tradeshows, exhibitions, exchange offers, seasonal discounts, free service, gift contest.
 

 

3. PERSONAL SELLING (Salesmanship)
_Face to face selling technique
_Employed by the sales personnel using their personal skills
_Win Win Approach
 

4. PUBLICITY
_Non paid form of communication
_Activity to increase the awareness about a company, product or services.
_Company have no direct control
_News, press release, product release, offers, conferences, events etc.
 

5. PUBLIC RELATION
_Maintaining constructive relations with customers, suppliers, middlemen and interested public
_Paid form of promotion
 

6. DIRECT MARKETING
_Company deals directly with the consumers without the help of any intermediary
_Personal relationship
 

 

 

 

Advertisement Standard Council of India was established in
a. 1985
b. 1988
c. 1958
d. 1995 

 

 

Advertisement Standard Council of India

_ASCI was established in 1985
_Self-regulatory voluntary organisation
_It is a non govt. body
_Main objective 􀍴 promote responsible advertising, thus enhance the public􀍛s confidence in advertising
_To maintain and enhance the public􀍛s confidence In advertising
_Sec, 25 of The Companies Act
_Legal, decent, honest and truthful
_ASCI Code
 

 

 

Consumer Protection Act, 2019
Food Safety and Standard Act, 2006
Doordarshan/All India Radio Advertisement Code
Cigarettes and other Tobacco Product Act, 2003
Drugs and Cosmetics Act 1940
Emblems and Names Act, 1950
Indecent Representation of Women Act, 1986 

 

 

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